Last updated: March 2023
Thermafuse® Heatsmart Serum, Hair Products (“Thermafuse“, “we“, “us“, or “our“) respects the privacy of our users (“user”, “you”, or “your”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information. Please read this Privacy Policy carefully.
I. Information We Collect
We collect information to provide better services to all our users. The types of information we collect depend on how you use our services. You can choose not to provide certain types of information, but choosing to do so may limit your ability to use some features of our services. The categories of information we collect can include:
Information you provide directly to us
When you create an account, purchase a product, contact us for support, participate in surveys, contests or promotions, leave reviews or otherwise communicate with us, you may choose to provide information like:
- Contact information (such as name, email address, phone number, mailing address)
- Payment information (such as credit/debit card details and billing address)
- Account login credentials (such as username, password)
- Demographic information (such as age, gender, ethnicity, income level)
- Health information (such as hair type, scalp concerns, sensitivities)
- Product preferences and feedback (such as product interests, reviews, survey responses)
- Correspondence with our customer service team (such as questions, comments or complaints about our products/services)
Information we collect automatically
We may automatically collect certain types of information when you visit or use our services. This information helps us deliver and improve services to you. Types of information collected automatically can include:
- Log data and device information (such as details about how you’ve used our services, IP address, access dates and times, hardware and software info like device identifiers, browser type, language preferences, referring website addresses)
- Location data (such as your device’s GPS signal or information about nearby WiFi networks and cell towers)
- Cookies and other tracking technologies (such as pixels, web beacons, locally stored data) to recognize you, customize services, measure effectiveness of promotions, analyze trends and traffic, and securely authenticate users
- Pixel tags and web beacons from ads and embedded content on our services to measure and improve the effectiveness of ads and compile aggregate statistics
Information we collect from other sources
We may receive additional information about you that helps us deliver and improve services. This can include:
- Demographic data, marketing preferences, publicly available social media profile information
- Hair care and shopping behavior/preferences obtained from third party data partners
- Aggregated data from advertisers to show relevant ads and measure their effectiveness
II. How We Use Information
We use your information to provide, improve and develop our services, communicate with you, offer personalized content and tailored ads, prevent fraud, comply with legal obligations and enforce our Terms of Use. Specific uses can include:
- Create and manage user accounts
- Process orders and payments
- Provide products, services and support to users
- Respond to user questions and comments
- Send product updates, notifications, newsletters
- Enable user-to-user communications
- Publish reviews, survey responses or showcase user testimonials
- Conduct research, troubleshoot problems, analyze trends and usage
- Improve existing features and develop new products/services
- Recommend relevant products, services, promotions
- Provide personalized website experience and marketing content
- Prevent malicious, fraudulent or illegal activity
- Enforce our Terms of Use, as required by applicable laws
- Link or combine information with other personal/non-personal info for the purposes outlined
We process personal information for the purposes outlined in this Privacy Policy and/or pursuant to your consent. We will only process your personal information if we have a lawful basis for doing so. Lawful bases include consent (where you have given consent), contract (where processing is necessary for the performance of a contract with you) and our legitimate interests.
III. Information Sharing and Disclosure
We do not disclose your personal information to third parties without your consent, except in the following circumstances:
- To service providers under contract who help with parts of our business operations such as payment processors, web analytics, advertising networks, customer support, email deployment, etc.
- To third parties sponsoring contests or sweepstakes, only for administering the event and fulfilling prizes/rewards
- To identify you to anyone to whom you send messages through our services
- To third party data partners who provide analytics services or assist with marketing optimization and customization
- To law enforcement or government agencies if required to comply with laws, regulations or legal process
- To enforce applicable Terms of Service or policies
If Thermafuse is involved in a merger, acquisition, bankruptcy, reorganization, dissolution, transaction or proceeding, your information may be sold or transferred as permitted by law and/or set forth in this Privacy Policy.
We may also disclose aggregated, anonymized data that does not directly identify you, such as general site statistics, traffic patterns and related website information.
IV. Data Security
We follow industry standards and have implemented reasonable administrative, technical and physical safeguards to help protect your information from unauthorized access, use or disclosure. However, no method of transmitting or storing data is ever completely secure. We cannot guarantee the absolute security of your information.
V. Data Retention
We retain your personal information as long as reasonably necessary for legal, regulatory and business requirements. We may retain certain data as required by law, for legitimate business purposes or purposes outlined in this policy after your account is deactivated/closed.
VI. Your Choices and Rights
Marketing Communications: You can opt out of receiving promotional emails, newsletters, push notifications or texts from Thermafuse at any time by following the unsubscribe instructions in the communication or changing your preferences in your account. Declining certain types of communications may impact your ability to receive transactional messages, product updates or customer support.
Access: You can access and update certain account information and preferences by logging into your online account (if applicable). You can also contact us for assistance.
Deletion: You can request deletion of your Thermafuse account and personal information by contacting our Privacy Officer. We will fulfill requests to delete information where we are legally permitted/required to do so. Note that we may retain certain information as required by law or permitted by exemptions under data protection laws. Residual copies of your information may persist in backup storage after account deletion.
Reporting: If you believe your privacy rights have been infringed, please contact our Privacy Officer so we can investigate and take reasonable measures to address your concerns. You also have a right to lodge a complaint with your local data protection authority.
California Privacy: California residents may learn more about their rights under the California Consumer Privacy Act (CCPA) here.
Right to Know and Delete: Residents in certain jurisdictions may have the right under applicable laws to request details about the information we collect, use, disclose and sell. Residents may also have the right to request deletion of their personal information. Please contact our Privacy Officer to submit a verified request.
Right to Non-Discrimination: You have a right to non-discrimination for exercising your privacy rights. We will not discriminate against you in how we provide service for exercising your privacy rights.
Do Not Track: Our services do not respond to your browser’s Do Not Track requests at this time. We do not engage in cross-site tracking across unaffiliated domains, but our embedded content or ads on third party sites/apps may enable their own tracking. To manage cookies, please check your browser settings.
VII. International Transfers
Thermafuse is headquartered in the United States and has service providers in other countries. Your personal information may be transferred to, stored and processed in the United States or other locations Thermafuse or its service providers maintain facilities. Please be aware that the privacy laws and standards in certain countries may differ from those in your home country. By using our services, you consent to the collection, international transfer, storage and processing of your information as described in this policy.
VIII. Links to Third Party Sites
Thermafuse websites/services may link to third party websites and services not operated or controlled by Thermafuse. We are not responsible for the privacy practices of these third party sites. We encourage you to review the privacy policies of any third party site you access through our services.
IX. Children’s Privacy
Our websites/services are not intended for use by minors under the age of 18. We do not knowingly collect personal information from or target children under 18 through our services. If we learn we have collected information of a child through our services, we will take steps to delete it. Please immediately contact us if you become aware we have collected personal information of a minor under 18.
X. Changes to this Privacy Policy
We may change this Privacy Policy from time to time. If changes are significant, we may choose to notify you by email (sent to the email address specified in your account), by posting a notice on our website and/or revising the “Last Updated” date at the top of this policy. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of our services constitutes acceptance of any revised Privacy Policy effective when posted.
XI. How to Contact Us
If you have any questions, concerns or complaints about our Privacy Policy, data processing or practices, please contact our Privacy Officer by email at [email protected] or by mail at:
Thermafuse Privacy Officer
123 Thermafuse Lane
New York, NY 10001
USA
We will acknowledge and investigate any privacy complaint according to our internal policies and applicable privacy laws.